Two drill core era ‘Banrie’s’ back ‘Saichon’ taking the throne.
The manager ASTV online September 1, 2549 09:55 PM
When a new version of “Saichon” owners “Banrie coffee, hand think what will happen to the organization that will greatly improve the coffee industry and the boss amateur Second generation is about to show the role of seeds through to nurture seedlings. Unconventional business philosophy to create a base strong roots organizations to bring sustainability to do?
The business of the boss is aware of many over too late or have to go out of business collapse because there is no “heir” or “professional” relay
But for “Banrie coffee” is not so. Because only eight years of pioneering business to. With the age of “Saichon” that the young count. Number preceded by four light only clearly announced that he will build the system with the business professional.
Drug Law Saichon Phe less.
“I have spoken to three years, will step down on the President. Children change the behavior. Not busy, I signed the document on it that I managed to empower people with four people on before you do anything to sell to me alone. Boss is like that really. But to the system. Creating sustainability. Anyone trying to drive the business as I do not really “Drug Law Saichon Phe reshape a few pioneers. “Banrie Coffee” Coffee Shop Business verify the “manager” to see the future of Banrie’s.
Today, Saichon “steps down as Executive Chairman farm design (Thailand) and salad of the same role every movement Banrie’s gone.
Eight years ago, back when the “Banrie’s” step into the coffee business. After that first year that the world’s best brands “Star Starbucks” is one market in Thailand A very active business for coffee. The growth and fierce competition.
For “Saichon” continuing commitment to the business by way of his own colorful
The outcome was “Banrie’s” grew up with the legend that is unique. And what appears to outsiders before or customer experience. And what is inside. And corporate culture. And management structure. The only way of thinking in business different from others.
A “branding Banrie’s” in the “Saichon.
Although “Saichon” is down the main embroidery pole building and add vitality to the “Banrie’s” form of him as a boss to take care of everything yourself, but significant “Saichon” I know “Banrie’s. “There are” weaknesses “that is, to remove himself.
“The availability of this system make it walk. Because what if I was a business to end soon. Ago, I use my own system that believes that everyone is properly assessed as well as myself. Requirements placed on advanced behavior of Banrie’s. Or law in conducting Not only attend to sick call, but more like guilty about not sexual. ”
And equally important is the “sustainability” of Banrie has the second generation to be laying the foundation for strong. By reducing the role boss Eoouhamgo and find that both skill and soul into supporting it on “Banrie’s” step up to this point. Considered as a business is in “survival” was added.
For his new position received from the decision of the management team is consulting and public relations organization. Role is. Consulting with management on various Or as a mentor in early. Change management. And neglect is not. A lecturer As a thoughtful person and like to broadcast lectures. Help create a strong corporate image next
A retreat away from the original. But the point is to use new capabilities and strengths better.
New position would make the visual depth and width of the holistic branding Banrie’s. History lesson or the other. Go to the younger generation is Eoouhamgo ate the same pot. Come together to create innovative concentration in the second generation’s Banrie.
0 future in the hands wood shed two
“Builds on the President’s policy was placed by people willing to provide the concrete more clearly” Amornrat Khana Nu Rak new president. The recently elected to the position of recent guidelines for management to tell her generation.
That is the “Executive Council policy And of the draft law “to support current and future work. Is what makes “Banrie has live without” Saichon “command
Federation of policy, the management of 16 chapters are mad to help brainstorm ideas, ability and capabilities. To help put policy for business. The draft law is part of the draft guidance on what conduct is intended to take the organization together. Making process within the organizational culture and way of life is a brilliant and forever.
She explained that the policy of the company. Reproducible idea called out. System of organization here is effectively the management style of management in the organization that brought from being called as the Thai society. “Management System for Thailand.”
0 modern business strategy.
In addition to systems management. This is to do consistently. To create a solid foundation.
Adjusting image of a unique combination of Thai and business development is to see changes in this rhythm. Improving Our concept Banrie Ekkamai’s flagship, which is like Rngan (flagship store).
With the adjustment to a similar “mini mall” building a new two storey 4-5 after two rooms for the opening of the Fast Food Restaurant. With the adjusted image from the front of new stores Cart Rngan open an umbrella tree is very straightforward to adjust to modern Thai Ayutthaya era. But full of hidden convenient service for customers to actually use. And add more coverage. Expected to be completed with the update service on 15 September.
“Today, customers come down from a BTS to a single dish. But we do not have to. The past we’ve tried the food for the Food Service Surapol. Sell 2-3 hundred thousand baht per month but eat outside These areas without แอร์. It does not want to interfere with customers in the store to smell Suntree. I think the adjustment to the professional. Fast Food is a famous Try the ice cream is sold one hundred thousand baht a month, “Knight fever radius business manager. Describe the movement’s Banrie.
For food to choose to Japan, Vietnam and Thailand and has bakery and ice cream to fill customer service. Currently there are already about 600 people each day of the selected operators to diversity, which are dealing in several.
This same approach in business. What will happen in this new era of offensive strategy is with “Franchise system” seriously.
“Old people’s Banrie known. Often mistaken that we sell franchises that waitresses Banrie 109 of the existing coffee is all ours. People are interested to do Rngan triangle as we have in the gas station. There are already done.
We do to support the dreams of one And another part of the growth opportunities we see. Who think it to be both domestic and foreign parts, Thai Coffee, Coffee affordable from gradually selling franchise so on with 80 cases and companies open themselves 40th in but continue to see growing fast. Partly because it will extend to the Lotus Express. This is opening new branches more “Knight said about the offensive line of Banrie’s.
0 chance of the market pending.
There are also “Adding new products” to meet customer needs, such as coffee, 3 in 1 is called “degree good board F” and the coffee size 16 oz 40 U.S. targets need to staple the. one Addition to pimping Have made it at all.
Experiments “to board a” Coffee scales of Banrie’s. Indicate that the market for factor scales with the total market value up to U.S. $ 1 billion, but not while the market grew 3 in 1 is approximately $ 3 billion with good growth potential. Market because consumers want products that are easy to brew with.
Marketing, board a great degree, will begin with the availability in stores Family Mart. To shop in because of Seven’s. Inappropriate due to marketing costs are too high. The new channels other Look to the reseller in the region. Which is ready to market. But not Yuasa Pua Yi Pak was to pick the other brand.
“Believe the market needs. If we can pave the way and will have regular customers. It also has a lot of people are not eating coffee tree in day Flavor to the taste center. Because survey is larger than the base flavor intensity. How and when to eat and taste. Flavor is standard And do not eat other flavors. People who eat coffee Banrie. I will not eat Three Ones. This is derived from research May be wrong, but we also think very carefully on this walk, we get hurt less. But think that this project will not hurt “Rungruang speech business support manager. Analyze new market opportunities that are pending.
While marketing strategies. Pure market based approach. Means to be sincere and to benefit the consumer and is actually made to the Special Member. The discount brand, Pure Air Glass Top pay rates. The second glass pay half price. Campaign and win sweepstakes hundred millions. The result is that customers prefer. And higher sales.
For targets in 2549 expected sales to 146 million increased 11% from last year made 133 million sales the first half of this year growth and 10% net profit remained at about 5% and the cost. higher. This growth is likely to come from “brand” and stable. Not make sales fall
0 thought ladder. Think a little capital.
Rungruang to explain how thinking has Banrie think that if large scale to cause the first day. If it does not occur, it must die. This is the thinking of capitalism, but Banrie’s thinking less capital. Because once thought to cost less. The country has a lot less people capital. Banrie system has. To be completed can help many people. Could not be thinking big. Means do not borrow to invest. If it fails the most damage. Market forces very scary if Oishi green tea, heavy discounts. Small to แน่ not survive.
“The ladder was not thinking what a death is death. This time, not rich or do not know where that time is rich Banrie has made since the first day’s opening Banrie until now using profits from one branch to the open two branches do not mat We do not know whether to go bankrupt or blank
But this is a little different from the past to learn that we must aspire to. The Know How of manufacturing we have is probably not enough. Would need to hire production. Because product to sell mass quantities and quality standards required. But the strength of brand and marketing network with. ”
0 Mission “Thai businessmen to create the world echo.
Is clear that early branding Banrie coffee as a whole. The second generation of brand Banrie coffee Will continue to rise to the top. As the customer base and growing brand more children under the mission “to build Thai brands Kong world” as the first place.
“Echo global mean really deep core is the way I do think this is one of the world’s way of thinking. This means that we do unconsciously there is a system of organization we do in the draft law were in operation. But how to think and then finish.
When done, the system will be a very good system because it is good quality and happiness come from lower-level employees feel มันดี. Different systems. If the output is not measured will not do “.
Rungruang one of the premier of the Executive’s Banrie. To encourage strong Banrie has concluded from a wonderful addition to Banrie has spelled the word “rai” is a “ใร่” has a deep way of thinking. The need to decipher the “Saichon” to tell the members of Banrie’s. And announced that people know that “Banrie’s not the best. Banrie average person has less than 300 degree. But the leaders who dare to think and the courage of the people. However, most people think but dare not dare to do. ”
Seed Planted in the spirit of one of the operators are clearly dedicated and productive …
0 system, the better – quality, 2 c -3 c -4 ซ.
System of organization has Banrie comprises two systems: 1. System of good and 2. The quality
System of a good is a system of mind, which is set to be handled good initial two side called the system of d (2 c) is a good side job means good things related to mission responsibilities and. Outstanding people mean good things in mind related to ethics and social way.
System for quality A basic quality management system called the Quality 3 (3 c) is a quality of character, physical means of expression. With clean, beautiful dress and behave well. Show courtesy to other people physically. And expression of the mind. By creating a pure heart to the mind. Show knowledge done for others. Using organizational culture from national culture.
Data quality means to receive information on the movement of organizations. Environment and quality of care means that the regulations place the equipment to good hygiene. With four main activities S (in the international system as a common 5S) is ซะ comb and a clean ซะ easy ซะ ซะ habits. This is known in the organization’s Banrie that “if you do not do ซะ is no different from twang ….”
* * * I know, “Drug Law Saichon Phe less” than in this Try to read the news of his old look and knew that this man is just what * color.
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